Thanks to an online virtual tour, visitors spend 5-10 times more time on your website because they can get an insight in where and how you operate, increasing trust towards your business before a visit.
This is a valuable chance to develop a relationship with the visitor, way before they contact or visit you.
Businesses on Google Maps who have a virtual tour rank higher in search results, and thus can generate 40% more clicks than competitors without one, which leads to potential new customers.